Google and other search engines prefer websites offering users value, which means well-laid-out websites with helpful information. Our on-page optimization services include identifying under-performing web pages and making the necessary changes. We can turn your existing content into web pages that rank by updating formatting, changing page titles, adding title tags, and ensuring all photos have image alt text. You can use our tool to instantly check for keyword consistency, title tags, image alt tags and all the other on-page SEO factors mentioned in this article. According to the Moz search ranking factors survey, title tags, also known as heading tags, are listed as the second most important ranking factor.
It Helps You Fix Your Site’s Issues
- A longer page signals to Google that your page is interesting and engaging to your audience, so they will rank your page higher.
- However, internal linking, since it’s part of your content creation process and is on the webpage, is always part of your on-page strategy.
- This means that they make valuable keywords to optimize your site around.
- To combat this, include each variation of the keyword in your content with a good keyword density.
This metric shows the percentage of users who leave without engaging with your page in any way. One of the most common ways to measure the impact of your on-page optimization (and your traffic and audience in general) is to use Google Analytics. Although not every page is suitable for using structured data, be sure to impelement it if your website contains some of the information mentioned above. You can mark the product page, book, event, article, recipe, breadcrumbs, pictures, videos, star rating, carousel (especially for mobile results) and a few more. CTR or click-through-rate is a ratio of users who click on a snippet displayed in the SERP to the number of total users who see the link.
We’ve consolidated all the resources you need to learn SEO fundamentals alongside unique learning methods, task lessons and quizzes to test your knowledge. You can also display your knowledge with your Linkedin Moz SEO Essentials certification badge. Image alt text, which stands for “alternative text,” is the text used to describe a non-decorative image used within the body of a landing page. Experience focuses on showcasing first-hand or in-depth knowledge about a topic. Adding personal insights, case studies, or examples can highlight your practical understanding of the subject.
What Is The Difference Between SEO, Off-Page SEO and On-Page SEO?
On-Page SEO in 2024 continues to focus on creating high-quality content, optimizing HTML tags, and ensuring a good user experience. On Page SEO is often considered the foundation of your SEO efforts. Understanding the difference between On Page and Off Page SEO is crucial for a holistic SEO strategy. These two facets of SEO, while distinct, work synergistically to improve a website’s search engine rankings. Ecommerce schema markup is when you use a piece of webpage code to tell Google how you’ve structured your website’s content.
Each page on your website should have a unique, descriptive title tag. What you input into your title tag field will show up here in search results, although in some cases Google may adjust how your title tag appears in search results. Another way to help optimize your images (and improve your page speed) is by choosing the right image format. If there are dozens, hundreds, or even thousands of locations, a store locator widget could be employed to help you scale. Viewing Google’s cached version of the page shows the content SEO Anomaly Spotify provided to the search engine. A basic tenet of search engine guidelines is to show the same content to the engine’s crawlers that you’d show to a human visitor.
There’s also a section with additional resources that explain more about on-page optimization to help you create a better SEO strategy that empowers your business to grow online. As a website owner, you’re able to control each on-page SEO factor from this on-page SEO checklist. Search engines like Google will not refer traffic to websites that are not secure and do not handle users’ data properly (ironic, I know). Contextual external linking simply means placing outbound links to other sites that add value to your readers. This structure shows Google that you’re an authority on the entire topic (topical authority).
We don’t boast of being the leading or top internet marketing agency. We are a bunch of obsessively passionate marketers whose business is to mind on your business. At Orka Socials, we genuinely believe there is a better way to do marketing. Ours is a more practical, result-driven approach where clients are earned rather than bought. A featured snippet is a summary of an answer to a user’s query, which is displayed on top of Google search results.